Transformasi Dakwah Digital dan Dampaknya pada Pemberdayaan Ekonomi Rumah Tangga Muslim

Abstract

This study aims to examine how the transformation of digital da'wah contributes to the economic empowerment of Muslim households, particularly in the context of women's roles as family financial managers. The rapidly growing phenomenon of digital da'wah through social media, video platforms, and online communities has created a new space for the integration of Islamic values ​​with Islamic economic education. This study uses a qualitative approach with a library study method, analyzing various academic literature, journal articles, and books relevant to the topics of digital da'wah, economic literacy, and Muslim family empowerment. The analysis results show that digital da'wah, which carries an educational and applied approach, such as Islamic financial management, household-based halal entrepreneurship, and zakat literacy and Islamic investment, has an impact on increasing family economic capacity. Three main themes identified in this study are: the active role of Muslim women in the digital da'wah ecosystem, the use of da'wah content based on family economics, and the emergence of a participatory da'wah communication model. These findings strengthen the theory of empowerment and social change communication in an Islamic context. This research contributes to broadening the understanding of the role of digital da'wah as a means of social and economic transformation. Implications include developing a transformative da'wah model relevant to the needs of the community and developing digital da'wah policies that support Islamic-based economic empowerment. Further empirical research is recommended to directly test the impact of da'wah content on household economic behavior.